Home Address23 Troy Street
Devices
HouseholdTV
router
thermostat
PersonaliPhone 5s
iPad
iMac
OtherNexus tablet
Galaxy s4
Work Address150 Main Street
Devices
Work ComputeriMac
Profile
Age27 years old
Income50-70k
EthnicityCaucasian
GenderFemale
InterestsRunner
Recent ActivityNew gym membership
AppsHealth and fitness
Contextual data
DayWednesday
Time10:00 PM
WeatherOvercast
LocationHome
InterestsRunner
Calculating likelihood of engagement...Likelihood of ad engagement: 22%
AD NOT SERVED
Profile
Age27 years old
Income50-70k
EthnicityCaucasian
GenderFemale
InterestsRunner
Recent ActivityNew gym membership
AppsHealth and fitness
Contextual data
DayThursday
Time10:30 AM
WeatherSunny
LocationOffice
Calculating likelihood of engagement...Likelihood of ad engagement: 15%
AD NOT SERVED
Profile
Age27 years old
Income50-70k
EthnicityCaucasian
GenderFemale
InterestsRunner
Recent ActivityNew gym membership
AppsHealth and fitness
Contextual data
DayThursday
Time12:00 PM
WeatherSunny
LocationNear Office
Calculating likelihood of engagement...Likelihood of ad engagement: 90%
AD SERVED
Attribution
WednesdayPostal Ad
ThursdayApp Ad
ThursdayWebsite
Conversion
ThursdayShoes on Main St.