When an ad request is received, thousands of data points are processed in real time to uncover the individual behind the ad unit.

iPhone 5s
Health and fitness apps
Active App: News

Age: 27 y/o
Income: 50-70k
Ethnicity: Caucasion
Gender: Female
Passionate about running
In market for running equipment
Recent gym membership purchase

Proximity to store: store beacon
Recent location: work wifi
Weather: sunny
Time: noon

BDMP serves the ad to the right user, at the moment that they have the highest probability of engaging.

AdTheorent’s machine learning technology platform can utilize more than 10,000 variables to construct thousands of model combinations, identify variables with predictive value, and then reduce those variables to a single model in 30 seconds.

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