AdTheorent’s machine learning technology platform learns faster and across more data than any other solution in market. AdTheorent analyzes data-enriched ad requests, combined with present and historic post-click engagement and conversion data, to deliver optimal campaign performance.
AdTheorent’s real-time data mining capabilities and infrastructure are unprecedented in digital advertising, allowing AdTheorent to develop rules and models from data sets consisting of over a trillion data points. Such systemic, data-driven learning capabilities enable AdTheorent to make connections between disparate data elements and human behavior.
Advertisers can opt to use predictive targeting on its own, or set their own targeting parameters and then utilize predictive targeting within those parameters to deliver optimal audiences.
The output is real-time intelligent predictive models for advertisers who previously possessed raw data without an efficient way to use it.
Powered by data-driven intelligence, AdTheorent’s platform delivers optimal audiences in “real time” within brand advertisers’ ROAS and performance goals
40+ Data and Measurement Partners
20 Billion Daily Ad Predictions
When an ad request is received, thousands of data points are processed in real time to uncover the individual behind the ad unit.
Health and fitness apps
Active App: News
Age: 27 y/o
Passionate about running
In market for running equipment
Recent gym membership purchase
Proximity to store: store beacon
Recent location: work wifi
BDMP serves the ad to the right user, at the moment that they have the highest probability of engaging.
AdTheorent’s machine learning technology platform can utilize more than 10,000 variables to construct thousands of model combinations, identify variables with predictive value, and then reduce those variables to a single model in 30 seconds.