AdTheorent’s machine learning technology platform learns faster and across more data than any other solution in market. AdTheorent analyzes data-enriched ad requests, combined with present and historic post-click engagement and conversion data, to deliver optimal campaign performance.
40+ Data and Measurement Partners
50 Billion Daily Ad Predictions
When an ad request is received, thousands of data points are processed in real time to uncover the individual behind the ad unit.
Health and fitness apps
Active App: News
Age: 27 y/o
Passionate about running
In market for running equipment
Recent gym membership purchase
Proximity to store: store beacon
Recent location: work wifi
AdTheorent serves the ad to the right user, at the moment that they have the highest probability of engaging.