ABOUT ADTHEORENT®

 

AdTheorent is a leading provider of predictive digital advertising technology and solutions for brands and agencies. The Company leverages Big Data and its proprietary machine learning technology, as well as cross-environment mapping to predictively connect advertisers with their optimal audiences, at scale. Barometric®, AdTheorent’s cross-channel attribution solution, maps disparate user IDs across numerous devices and environments to a single user, allowing brands to accurately track user engagement and path to purchase.