AdTheorent provides the most comprehensive cross-environment mapping infrastructure in market, allowing advertisers to attribute activity across all environments — including mobile web, app, desktop, physical address, in-store and other — to a single user. All data is anonymized, safeguarding user privacy.
As a mobile-first Data Management Platform with premiere data partnerships, AdTheorent is uniquely positioned to match offline and online data at scale, enhance cross-environment targeting and provide unrivaled media attribution.
Health and fitness apps
Active app: News
AdTheorent has mapped millions of unique device IDs to US households and other physical locations, and appends those device IDs with extensive 1st, 2nd and 3rd party data sources.