New York City
AdTheorent is the leading predictive advertising platform utilizing machine learning to make advertising more effective.
The Company’s machine learning technology combines trillions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.
Smart, self-motivated, creative and ambitious people thrive at AdTheorent because each person has a real opportunity to affect the outcome of our business, every day.
AdTheorent’s culture is inclusive with targeted emphasis on the value and contributions of each employee. We work hard to communicate with each employee about his or her career trajectory and options for professional development, and the state of the business in general. Most important, we are open and honest with employees, which engenders the same in return.
The Director of Marketing, based in our SoHo office, will develop and execute a marketing strategy that leads to revenue growth focused on influencing the advertising agency and senior marketing decision maker communities. The work will include a mix of Strategic thinking, Event execution and PR/thought leadership in addition to working closely with our external PR team. This person is an early adopter, with their eye on what is current and stands out both in events and the technology space. This role reports to the VP of Strategy and works closely with several teams internally to execute the plan.
This role will build a marketing plan, get buy in from management and then execute the plan using traditional methods of marketing and advertising like events, paid media, content marketing and public relations as well as developing unique methods for reaching the target customer. The right candidate has experience across these multiple disciplines, is creative but revenue focused, obsessed with organization, has an understanding of the target customer groups and enjoys building great experiences for customers.
Location: New York
We offer full health coverage, generous PTO, great office culture.
We are an Equal Opportunity Employer.
AdTheorent™ is the world’s first Predictive Targeting platform for mobile. Learn more here.
AdTheorent is a technology company that is transforming advertising through data-driven predictive solutions. AdTheorent’s machine learning, tracking and deep linking technologies combine to maximize engagement and awareness for advertisers.
Learn more about our culture here: http://www.adtheorent.com/careers