AdTheorent® Awarded a Spot on the Prestigious Crain’s New York Business 2016 Best Places to Work in New York City List for Third Year in a Row

September 28, 2016 – New York, NYAdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming digital  advertising, today announced that for the third consecutive year, it has has been named as one of the Best Places to Work in New York City. Crain’s New York Business launched the recognition program nine years ago, and today, it is a joint effort of Crain’s New York Business and Best Companies Group.

This survey and awards program identifies, recognizes and honors the best employers in New York City, benefiting the city’s economy, workforce and businesses.

“Every day that I come to work I realize that AdTheorent is truly unique. Even though we have grown rapidly over the last several years, our core principles remain the same – we have a culture of inclusion, we attract and retain exceptionally smart and genuinely nice people, and we thrive on innovation,” said Amy Raucher, Human Resources Director of AdTheorent.  “We are thrilled that for the third year in a row, AdTheorent was selected as one of the Best Places to Work in New York City.”

This year’s list is comprised of 100 organizations.  An alphabetical listing of the 100 organizations named as Best Places to Work in New York City, appeared on Crain’s New York Business’ website, crainsnewyork.com, on September 28th.

Crain’s New York Business will report, publish and promote the numerical rankings online at crainsnewyork.com on Friday, December 2nd and in Crain’s New York Business’ print edition on Monday, December 5th. The data was supplied by contracted independent research firm Best Companies Group, which is responsible for the entire registration and survey process, analysis of the data and final rankings.  Crain’s New York Business only reports on the results of the data provided by Best Companies Group.

AdTheorent and the other organizations making the list will be honored at a celebratory luncheon on December 2nd where the final rankings will be unveiled.

To be considered for participation, companies had to meet the following eligibility requirements:

  • Be a for-profit business or not-for-profit organization
  • Be a publicly or privately-held business
  • Have a facility in New York City
  • Have a minimum of 25 full-time or part-time employees working in New York City (Manhattan, Bronx, Brooklyn, Staten Island and/or Queens)
  • Be in business a minimum of 1 year

Companies from across all five boroughs participated in the two-part survey process to determine the Best Places to Work in New York City. The first part (25% of the ranking) consisted of evaluating each nominated organization’s workplace policies, practices, philosophy, systems, and demographics. The second part (75% of the ranking) involved an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking.

For more information on the Best Places to Work in New York City program, visit www.BestPlacesToWorkNYC.com.

About AdTheorent®

AdTheorent is a technology company that is transforming digital advertising through user identity mapping and data-driven predictive solutions.  AdTheorent’s machine learning technology platform, Cross-Environment Map and Barometric® technologies help brands understand and connect with their audiences at scale.

AdTheorent’s machine learning technology platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences.  Powered by data-driven intelligence, AdTheorent’s platform delivers the right ad, to the right user, at the right time – all in “real time” within brand advertisers’ ROAS and performance goals.

AdTheorent provides the most comprehensive cross-environment mapping infrastructure in market, which maps millions of unique device IDs to US households (without using or obtaining individual identities) and other physical locations, and appends those device IDs with extensive 1st, 2nd and 3rd party data sources.  As a mobile-first Data Management Platform, AdTheorent is uniquely positioned to match offline and online data to mobile at scale, affect cross-environment targeting and break new ground in media attribution including physical activity such as purchase.

AdTheorent’s Barometric measurement and analytics solution features the advertising industry’s most advanced cross-environment tracking and attribution solution, providing the “post-click and post view” signals necessary for modeling to (i.e., predicting) true user engagement and awareness.

The collective result to AdTheorent-partnered brands and marketers is higher engagement rates across any client-defined metric – The Intelligent Impression®. For more information, visit: www.adtheorent.com.

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