AdTheorent, Inc., a technology company whose data-driven predictive solutions are transforming mobile advertising, today announced that it won a Digiday Signal Award for the Best Programmatic/Real-Time Bidding Platform. The Digiday Signal Awards, which were presented for the first time this year, honor the tech platforms simplifying the marketing process for brands, agencies and publishers. In all, 85 finalists were selected from four main categories including ad tech, commerce tech, marketing tech and content/publishing.
“We believe that AdTheorent has the most comprehensive and results-driven programmatic platform, and winning a Digiday Signal Award is great validation,” said Dogan Aksoy, EVP of Client Services at AdTheorent. “AdTheorent’s platform mines millions of data points in milliseconds, delivering unprecedented engagement and ROAS for our advertisers.”