About the Data
AdTheorent’s technology platform analyzed nearly 100 million Entertainment campaign impressions across its mobile ad network during the period of January 1, 2014 and March 31, 2014. The data set was pulled from ad campaigns of 12 of the largest Entertainment and Tune-In brands in the US. To view a summary infographic of AdTheorent’s findings, please visit: this link.
AdTheorent is the world’s first predictive mobile ad network, powered by a next-generation technology platform built to address the specific needs of the mobile advertising ecosystem. AdTheorent’s mobile advertising platform was built from the ground up to combine advanced, predictive, data technology that incorporates RTB and a proprietary real-time learning machine (“RTLM”) to achieve dramatic improvements in mobile advertising performance with the benefits of first generation mobile ad networks – premium mobile sites, brand safety, execution, and managed services. AdTheorent’s platform uniquely combines every major category of data about mobile consumers into precise and accurate adaptive models that identify the best ad impressions for improved conversion and awareness, and places bids in real-time within brand advertisers’ pricing parameters. The result to brands and marketers is higher conversion rates at a significantly lower cost — The Intelligent Impression®. For more information, visit: www.adtheorent.com.