AdTheorent® Releases Q4 Mobile Ad Performance Report Summary for Electronics Industry

Mobile Ad Network's Robust Data Mining Platform Analyzed More than 1.2 Billion Impressions

About the Data

AdTheorent’s technology platform analyzed more than 1.2 billion impressions across its mobile ad network for electronics campaigns during the period of October 1, 2013 through December 25, 2013. The data set was pulled from ad campaigns of six of the largest electronics companies in the US. To view a summary infographic of AdTheorent’s findings, please visit this link.

About AdTheorent®

AdTheorent is the world’s first predictive mobile ad network, powered by a next-generation technology platform built to address the specific needs of the mobile advertising ecosystem. AdTheorent’s mobile advertising platform was built from the ground up to combine advanced, predictive, data technology that incorporates RTB and a proprietary real-time learning machine (“RTLM”) to achieve dramatic improvements in mobile advertising performance with the benefits of first generation mobile ad networks – premium mobile sites, brand safety, execution, and managed services. AdTheorent’s platform uniquely combines every major category of data about mobile consumers into precise and accurate adaptive models that identify the best ad impressions for improved conversion and awareness, and places bids in real-time within brand advertisers’ pricing parameters. The result to brands and marketers is higher conversion rates at a significantly lower cost — The Intelligent Impression®. For more information, visit:

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