Unlock Mobile Advertising Potential with Data-Driven Targeting: A Commissioned Study Conducted by Forrester Consulting on Behalf of AdTheorent

Unlock Mobile Advertising Potential with Data-Driven Targeting

Download a copy of “Unlock Mobile Advertising Potential with Data-Driven Targeting” a commissioned study conducted by Forrester Consulting on behalf of AdTheorent.

The study examines how marketers currently use, and plan to use, big data to target consumers as well as what hurdles they face with current targeting methods. The study provides recommendations for marketers to harness the power of big data and evolve targeting methods to fully deliver on advertising objectives.


Jennifer Wise, Forrester senior analyst discusses the study results.

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