New York, NY, August 5, 2015 – AdTheorent, Inc. has been named the Gold winner in the “Best New Service of the Year” category in Best in Biz Awards 2015 International, the only independent global business awards program judged by members of the press and industry analysts. AdTheorent was also named the Silver winner in the “Product Line of the Year” category.
AdTheorent is being recognized for its deep linking technology, Apptivation®. Apptivation mobile ad units feature the intelligence to detect and instantly launch a specified app on a user’s mobile device, bypassing typical login steps. Apptivation can deep link to any social media app, or a specific page within these apps, including Facebook, Twitter, Instagram, Foursquare, Vine, LinkedIn, Youtube, Pinterest, Tumblr, Google+, and many others. Additionally, Apptivation can be deployed with any brand-specific app, as well as native mobile apps. This allows brands and marketers to drive significant user interactivity with their own branded apps, social media apps, or iOS native functions. Unlike other deep linking solutions, Apptivation features a unique routing waterfall structure which, in milliseconds, guides the user experience to ensure a positive engagement. Most self-described deep linking technologies search for one app and if it is not present, the user receives an error message or is diverted to the mobile web. Apptivation, on the other hand, provides a seamless response in any scenario, as customized by the advertiser.
“AdTheorent’s Apptivation greatly enhances the consumer experience when linking from a mobile ad to a social channel or page, which combats user drop off, and ultimately drives engagement, delivering ROI for advertisers. Apptivation also provides brands with extremely useful insight about who is engaging with the brand and what social channels drive engagement, as well as the attributes of brand advocates and the content that moves the needle,” said Anthony Iacovone, CEO and Co-Founder of AdTheorent. “We are honored to win two Best in Biz 2015 International awards for our Apptivation deep linking technology.”
More than 250 public and private companies representing all sectors of the global economy from more than 30 countries competed in Best in Biz Awards’ third annual International program. Best in Biz Awards 2015 International honors were once again presented in a range of categories, including Fastest-Growing Company of the Year, Most Innovative Company of the Year, Support Department of the Year, Enterprise Product of the Year, Best New Version of the Year and Best New Product of the Year.
Winners of Best in Biz Awards 2015 International were determined based on scoring from a panel of 26 judges drawn from top-tier news, business, finance, and technology publications and media outlets from 19 countries, with all continents represented.