AdTheorent Wins Gold in Best in Biz Awards 2014

Company's Honored for its Robust Data Mining Platform

New York, NY, December 10, 2014 – AdTheorent, Inc. has been named a Gold winner in Best New Product Feature of the Year category in Best in Biz Awards 2014, the only independent business awards program judged by members of the press and industry analysts.

AdTheorent was recognized for its Big Data-driven predictive advertising engine, the Real-Time Learning Machine™ (RTLM). AdTheorent’s RTLM has made it possible for marketers to use predictive mobile advertising to reach their target consumers. RTLM uses a unique high-speed data enrichment process and advanced predictive targeting software to assess the conversion potential of each mobile ad impression, which AdTheorent uses, in real time, to deliver the right ad to the right person, at the right time. AdTheorent’s RTLM doesn’t target individuals based on past behavior or otherwise engage in privacy-threatening behavioral targeting; rather, using anonymous and aggregated statistics, it predicts future engagement outcomes. Additionally, RTLM ingests vast amounts of data to improve its predictive capabilities in real time. No other modeling methods are able to match the number of variables, record size and speed handled by AdTheorent’s RTLM – which consistently performs over three-times better than industry averages in key metrics.

“AdTheorent’s RTLM delivers increased engagement for brands and advertisers and helps inform media buying,” said Anthony Iacovone, CEO and Co-Founder of AdTheorent. “Predictive is the future of targeting in mobile advertising and we are so pleased to win a Gold Best in Biz award for this groundbreaking solution.”

Best in Biz Awards’ fourth annual North American program was its most competitive yet. As in previous years, the fourth annual program in North America featured a large and distinguished judging panel comprised of members of the media who reviewed and scored the hundreds of award nominations. More than 550 award nominations were received this year in a variety of company, executive, team, and product focused categories. Nominations were fielded from public and private companies of all sizes, from virtually every major industry and region in the U.S. and Canada.

Best in Biz Awards 2014 honors were presented in 60 categories, including Company of the Year, Fastest-Growing Company of the Year, Most Innovative Company of the Year, Best Place to Work, Technology Department of the Year, Executive of the Year, Most Innovative Product of the Year, Best New Product of the Year, PR Campaign of the Year and Website of the Year.

Winners of Best in Biz Awards 2014 were determined based on scoring from an independent panel of 53 judges from highly recognized newspapers, business, consumer and technology publications, radio outlets, and analyst firms. In addition to the numerous judges returning from previous panels, this year’s 53-person judging panel included several worthy additions to this high-profile group. The panel included contributors to AdWeek, American Banker, Android Central, Atlanta Tribune,, Buffalo News, Business News Daily, Chip Design Magazine, Computerworld, Connecting Women Radio, Consumer Affairs, Crain’s New York Business, CRN, Detroit Free Press, Digital Trends, ECT News Network, Entrepreneur, eWeek Channel Insider, Fierce Online Video, IDB Ventures, IEEE Institute, Inc. Magazine, InfoRisk Today, Information Week, Journal Times, King Features Syndicate, L.A. Biz, Lab Reviews, Law Technology News, Marketing Profs, MediaPost, Miami Herald, Motley Fool, New York Observer, NorthBay Biz, PC Magazine, peHUB, Phoenix Business Journal, Quad-City Times, San Jose Mercury News, Silicon Valley Business Journal, Small Business Digest, Tech Cocktail, Tech-Gaming,, Upstart Business Journal, Venture Capital Journal, Wired, Xconomy and ZDNet.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2014, visit:

Press Inquiries

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Melanie Berger