Join AdTheorent’s panel discussion: Cross Device Targeting: Where We’re Headed Next
Cross-device targeting is revered as the “holy grail.” However, to date it can be better categorized as the enigma of our hyper-connected media. Two main methodologies are fighting a battle, and doing so under the wary eyes of the FTC and FCC. Our government agencies are asking for more consumer transparency, but to what and how they are unsure. What are the differences between probabilistic and deterministic methods? Is there room for both, or is this more akin to VHS vs. Betamax? Join this insightful panel, led by iMedia managing director Chris Arens, to learn about the state of cross-device targeting, what behaviors consumers are currently engaging in, and how to complement your targeting mechanisms to achieve desired outcomes.