JD Power Automotive Roundtable

Las Vegas, Oct. 25-27


Hope to see you there.  Please join our Co-Founder, Josh Walsh’s panel discussion on Wednesday, October 26th at 11:25 a.m.

Rethinking the Customer Engagement Model—Mazda Mindset 2.0

This panel discussion will take a look at advancements in Mazda’s custom audience development, profiling, targeting, and engagement methods. Hear how that is supplemented, supported, and informed by data. Mazda will share insights into how the brand continues to define and qualify their target consumer around the “Mazda Mindset.” Learn how Mazda’s engagement model is supplemented with predictive targeting—in real time—to deliver a deeper connection with the brand and, ultimately, grow the Mazda Mindset.

Josh Walsh, Co-Founder, AdTheorent
Stacy Fairbanks, Manager of Media Communication, Mazda North America Operations
Olga Weinraub, VP Integrated Media Director, Garage Team Mazda

Please reach out to melanie@adtheorent.com to schedule a meeting during the conference.


Press Inquiries

PenVine for AdTheorent
Jennifer Schenberg

Melanie Berger