2014 Video Buyers Guide

Mobile Video Buyer's Guide, Practical Advice

The IAB has announced the release of the Mobile Video Buyers Guide, Practical Advice for Video Advertising on Smartphones and Tablets, written by the Mobile Video Task Force, at their 2014 IAB Leadership Meeting. This guide was created to help marketers navigate fragmentation in mobile video, and can be used as a roadmap to address the topics that both creatives and media planners need to fully grasp in order to take advantage of increasing video viewership on smartphones and tablets. AdTheorent is part of the IAB committee, and has provided some of the visual examples of the mobile video ads shown in the guide.

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