Machine Learning Technology

AdTheorent’s machine learning technology powers predictive targeting, predictive creative, and self-learning insights.

Custom machine learning models deliver industry-leading performance, award-winning creative, and advanced machine learning optimizations.

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Cross-Environment Map

AdTheorent provides the most comprehensive cross-environment ID mapping infrastructure in market, allowing advertisers to attribute to a single user disparate user IDs across all environments – including mobile web, app, desktop, physical address, in-store and others.

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The most advanced cross-environment tracking and attribution solution in market. Barometric has served, tracked, and organized petabytes of data for use by AdTheorent’s predictive modeling platform, delivering unparalleled accuracy.