Cross-Environment Map

AdTheorent provides the most comprehensive cross-environment ID mapping infrastructure in market, allowing advertisers to attribute to a single user disparate user IDs across all environments – including mobile web, app, desktop, physical address, in-store and others.

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Machine Learning Technology Platform

AdTheorent’s machine learning technology platform combines millions of data attributes into precise and accurate adaptive models for the purpose of identifying optimal audiences. AdTheorent’s real-time data mining capabilities and infrastructure are unprecedented in digital advertising, allowing AdTheorent to develop rules and models from data sets consisting of over a trillion data points.

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Barometric

The most advanced cross-environment tracking and attribution solution in market. Barometric has served, tracked, and organized petabytes of data for use by AdTheorent’s predictive modeling platform, delivering unparalleled accuracy.

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