Director of Brand Activation at Reebok International
"We have always had very favorable experiences working with the AdTheorent team, and we are pleased with the ROI that we consistently achieve with them. We aren't surprised by these results; however third-party data such as this is helpful validation and does illustrate the effectiveness of AdTheorent's data-driven predictive targeting."
Associate Media Director, MediaVest
“The Duracell digital campaigns that we’ve run with AdTheorent have been very successful. AdTheorent’s use of machine learning and predictive targeting technologies identify and deliver a highly engaged audience. Our most recent campaign featured a third-party brand lift study which showed that ad recall lift was 138 percent higher than the industry norm. This is very impressive and demonstrates that AdTheorent’s advanced targeting bolsters overall brand perception.”
Media Director, Connelly Partners
"Geo-targeting is an important component of the digital advertising campaigns we execute for our clients American Tourister. As our digital advertising partner, AdTheorent has delivered exceptional results. I think AdTheorent’s deep capabilities set it apart from other digital advertising partners — not only does AdTheorent geo-target within campaign parameters, it also provides predictive targeting within the geo-targeted groups, delivering users most likely to engage. We are thrilled with the results that AdTheorent has achieved for our clients.”
"AdTheorent has been a preferred partner of mine for over 4 years. Any and every type of mobile campaign I throw their way they constantly outperform other partners and continue to beat their own benchmarks over time. Whether it is video, rich media, proximity campaigns, or standard display I am always impressed with their ability to achieve success and to be flexible with our clients’ needs. On top of that – they have some of the best customer service out there.”
Industry Director, Digital Transformation, Frost & Sullivan
AdTheorent has positioned itself as a company delivering superior results by analyzing all data flowing in real time, and by knowing the customer beyond the demographics or other isolated and disconnected data points. Its full-service approach, including creative, strategy, analytics and services, provides customers with higher value than just standalone programmatic solutions.
Digital Media Supervisor, Mars Petcare at Starcom MediaVest
I consistently choose AdTheorent because of their team’s attention to delivering amazing customer service. They are super responsive and always willing to go above and beyond to ensure that our team is happy and our needs are met. On top of that, they’re very knowledgeable about the industry and they often proactively share insights, which helps us stay on top of trends.
Media Supervisor, Beam Suntory at Starcom
“We recently partnered with AdTheorent to reach a multicultural target for the Hornitos brand. AdTheorent created and deployed a dual-language rich media unit that gave us additional insight into how users wanted to interact with our content. The campaign performed extremely well and delivered high engagement rates for the brand.”