Senior Partnerships Manager, Data

New York, NY

Position Overview:

The Sr. Partnerships Manager, Data will be the go-to expert in the data landscape and will consult with internal teams on data onboarding, platform integrations, testing framework, audience activation and audience insights. This highly motivated, detail-oriented individual will directly oversee 2 data individual contributors and will report to the VP of Partnerships.The successful candidate should have experience working within one or more DMPs, extensive experience leveraging 3P audiences and the ability to translate audience strategies into higher level business needs. We are seeking someone with true desire to drive innovation and thought leadership through the use of data.


  • Lead team in negotiating data pricing and manage day-to-day data vendor relationships
  • Responsible for managing proposals for data solutions and execution on platform across multiple clients in various verticals (pharma, CPG, entertainment, retail etc.)
  • Oversee DMP segment intake process and platform permissions; facilitate onboarding of online and offline client data
  • Spearhead the implementation of any technical integrations with AdTheorent’s partners from a business standpoint, providing thoughtful ongoing feedback to AT’s Product and Tech teams
  • Responsible for the ongoing management, development, and growth of data/DMP partnerships post integration; maintain master taxonomy and rates across all partners
  • Analyze and identify key insights and use those to drive internal knowledge sharing with cross functional teams; proactively identify opportunities to enhance audience/3P data effectiveness
  • Communicate with data partners regarding platform updates, changes or limitations
  • Provide thought leadership around partner selection – pros, cons and guidance on usage
  • Work with Sales Planning on new client opportunities and ensure overarching data strategy ties in with business objectives for client and AdTheorent
  • Share best practices and POVs with Sales, Yield, Product and Analytics teams
  • Proactively seek opportunities to operationalize workflow and develop readily available segments/bundles to ease speed to market
  • Manage 2 audience/data individual contributors by overseeing workload and team efficiency and provide career advocacy


  • Create long- and short-term roadmap with all current and new data providers to ensure we maintain leadership in the market with alphas, betas and unique solutions

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330 Hudson Street
6th Floor
New York NY 10013