New York, NY – January 17, 2023 – AdTheorent Holding Company, Inc. (Nasdaq: ADTH) (“AdTheorent” or “the Company”), a programmatic digital advertising leader using advanced machine learning technology and privacy-forward solutions to deliver real-world value for advertisers and marketers, today announced it has been selected by Business Intelligence Group as a winner of the 2023 BIG Innovations Awards for its technology innovation. This annual business awards program recognizes organizations, products, and people that are bringing new ideas to life in innovative ways. AdTheorent’s sixth consecutive win reflects the Company’s commitment to continued innovation and disruption in the adtech space.
AdTheorent is a digital media platform with transformational privacy-forward methods to execute high-performing programmatic digital advertising campaigns, serving both brand and agency customers. Rather than focusing on targeting user IDs, AdTheorent's uses advanced data science and machine learning to score ad impressions based on the statistical likelihood that serving ads on such impressions will yield desired campaign business goals. AdTheorent builds custom machine learning models for each campaign goal – whether online actions such as sales or physical world actions such as store visitation – and deploys them to the platform for automated execution and optimization. In addition, AdTheorent’s Predictive Audience Builder has re-conceptualized what a targetable digital audience can be, leveraging advanced algorithms – not user IDs -- to focus campaign delivery within each advertiser’s desired target audience. Available to advertisers in a full-service managed capacity or as a Direct Access “self-service” offering, AdTheorent's platform operates on a massive scale with platform models evaluating millions of impressions per second based on 1000+ data attributes, identifying data correlations among conversions and optimizing targeting based on each impression's predictive score. AdTheorent evaluates over one million impressions each second to predict which of the billions of available digital ad impressions will yield future consumer conversion actions.
AdTheorent Predictive Advertising is not reliant upon third party data licenses, cookies, device IDs or unified or individualized IDs. AdTheorent’s privacy-forward approach to digital advertising and its ability to drive advanced business outcomes for advertisers sets the company apart from others in the industry.
Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were judged by a select group of business leaders and executives who volunteered their time and expertise to score submissions.
For more information about AdTheorent’s approach, click here. For more information about the BIG Innovation awards, visit http://www.bintelligence.com/big-innovation-awards/.
About Business Intelligence Group www.bintelligence.com
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers.
Melanie Berger, AdTheorent