The Fifth Annual Shorty Social Good Awards will be presented in a virtual ceremony Thursday, Nov. 19 at 5 p.m. ET, and the finalists were revealed Wednesday.

 

The five most popular categories that brands built campaigns around, according to the Shorty Awards, were:

Environment and Sustainability (second consecutive year as the top category)

Public Health (new to the top five, likely driven by the pandemic)

LTBTQ+ (also new to the top five)

Nonprofit (second year in the top five)

Video Series (new to the top five)

Five new categories were added this year: Healthcare and Pharma and Fitness and Wellness under Industry; TikTok under platform; and Community or Employee Engagement and Podcast under Content & Strategy.

The Shorty Awards said the Community or Employee Engagement and Healthcare and Pharma categories stood out in terms of traction among the new categories.

Shorty Awards co-founder and Muck Rack CEO Gregory Galant said in a statement, “It’s more important than ever to keep important conversations going about the social good brands can create. The Shorty Social Good Awards offer an opportunity to take a look at the meaningful work brands have produced in this unprecedented past year, and they provide insight as to how they have used their platforms to highlight issues and causes. Despite being physically distanced right now, this show will succeed in bringing many leading industry minds together.”

The finalists for the Fifth Annual Shorty Social Good Awards are:

Best Global Campaign

#AloneTogether

A Piece of Me

Fight Forever Chemicals Campaign

Keep Learning and Stay Safe Under Covid-19 Through K-Pop

We Are the Countervirus

World No Tobacco Day

Best Integrated Campaign

Disney The Lion King Protect the Pride

Education City Speaker Series: Race and Identity in the 21st Century

KOALAS OF NYC

Lift Every Voice: Black History Month

Make-a-Wish Wishes Need Stars Like You

Smile With Lay’s

Best Mobile Campaign

AdTheorent and The Ad Council’s “Goodwill Bring Good Home Mobile Advertising Campaign”

Hunger: Not Impossible

Lift Every Voice: Black History Month

Stella Rosa Wines VIP App

Best Multiplatform Campaign

#AloneTogether

Camp Hello Bello

Covid-19 Solidarity Response Fund for WHO, powered by UN Foundation

DiDi Hero

Music Moments

Univision’s Cuenta Conmigo

Best on a Shoestring Campaign

Big Facts, Small Acts: Cover Our Community

Climate Cardinals

Covid-19 Solidarity Response Fund for WHO, powered by UN Foundation

Joke a Day for MDA

Saving the California Flower Farmers

Staying in with philosophy

Best Pro Bono Campaign

Global Pride Crossing

Make-a-Wish Wishes Need Stars Like You

Men Pay for Toilet Paper in Public Restrooms (Like Women Do for Tampons)

Profiles in Resilience Poster Series

Tackle Can Wait

The Ash Globe

Best Social Movement Campaign

#VenmoItForward

Alzheimer’s Association United Campaign

Home Is Here: The Voices of Undocumented People at the Supreme Court

Lift Every Voice: Black History Month

The Pledge for Paternity Leave

Verizon – PayItForwardLIVE

WE ARE THE DREAM: ROAD TO YOUR DREAMS

Best in Accessibility

Climate Cardinals

Determina-Shaun: Engineering Hope

Fostering Inclusive Experiences for Those With Speech Disorders Through MY BEAUTIFUL STUTTER

Have Dreams

Special Olympics and WWE Launch School of Strength Fitness Campaign

Best in Animal and Wildlife

A Wild Life – Our Better World’s Wildlife Series

Crunchyroll – Anime Heroes for Aussie Wildlife

Disney The Lion King Protect the Pride

Inspiring Pet Parents and Animals Lovers Through a Global Pandemic

Kitten Bowl VII

KOALAS OF NYC

Subaru Celebrates Pets by Establishing National Make a Dog’s Day

Best in Arts and Culture

Rumors of War

Best in Civic Engagement

As Restaurants Closed Due to Covid-19, Restaurant Workers Fought for Aid

Consumer Reports #PutPeopleFirst Pandemic Campaign

Executive Command by iCivics.org and Filament Games

Nurses on the Covid-19 Frontlines Took to Social Media and Demanded Protection

Our Power

The System: Who Rigged It, and How We Fix It with Robert Reich

Univision’s Cuenta Conmigo

Best Work for Developing Nations

Be an Honorable Warrior: A campaign to end domestic violence in Cambodia

Covid-19 Response from World Bank Group

Expert Answers from the World Bank Group

GIVING TUESDAY FILTER

Let It Shine

The Other Bar

Best in Diversity and Inclusion

“A Show of Hands”

AMC Networks Black History Month PSA Campaign

Backpacks for a Bright Future: Effectv Helps Kids in Need

Dragged: Queen Unique

Google for Startups: Amplifying the voices of underrepresented founders

Google Pixel Creator Labs

Lift Every Voice: Black History Month

The Greatness of Girls

Best in Education

#MBAchicTakeover Series

Backpacks for a Bright Future: Effectv Helps Kids in Need

Keep Learning and Stay Safe Under Covid-19 Through K-Pop

Lessons of Auschwitz: VR tribute by school students

Limitless Lila

Teaching Is Powerful

Vodacom eSchool – connecting learners for a better future in a time of Covid-19

Best in Emergency Relief

Bacardi Limited Covid Relief for the Community and Industry

Covid-19 Solidarity Response Fund for WHO, powered by UN Foundation

Fullscreen Small Biz Playbook

One World: Together at Home

The World’s Tallest Donation Box

Your Family. Your Home. Our Healthcare Heroes. Protecting Them All.

Best in Environment and Sustainability

Fight Forever Chemicals Campaign

Reducing Food Waste: Upcycling Avocado Pits

Rethinking Single-Use Plastic Production; Why Boxed Water Is Better

The Ash Globe

The revenge of the junk | Anti-littering project by CleanMyMac X

Towards a Plastic Free Bahamas

Best in Gender Equality

#AcceptanceMatters

Combating Hate by Celebrating the Visibility of the Transgender and Non-Binary Community

Fundamental: Gender Justice. No Exceptions.

Make Some Noise: #WomensHistoryMonth

Men Pay for Toilet Paper in Public Restrooms (Like Women Do for Tampons)

The Moment

The Pledge for Paternity Leave

Best in Human Rights

‘I Was a F*cking Murderer for the State’

Living in the Unknown

Proyecto Ser Humano (The Humanity Project) – CNN en Español

Talking About Race

The Cave

Best Work for Immigration and Refugees

Everyone Counts Campaign

Fortify Rights/Doha Debates Rohingya Instagram Fellows

In the Know Next Gen: Sara Mora

Refugee Mali Digius’ hidden diamonds turn into the American Dream

Best in LGBTQ+

Global Pride Crossing

Google Pixel x Pride

Human By Orientation Pride Site

People Have Periods

Trans Lifeline

What’s Love?

Best in Medical Research

Big Virtual Climb: Leukemia & Lymphoma Society + Collab

Global Goal: Unite for Our Future

Together, Tougher Than Cancer

Best in Mental Health

Comedy Central’s #AloneTogether: Mental Health Awareness Month

I May Destroy You

MTV Teen Code on Mental Health

One Call A Day

Seize the Awkward: “Whatever Gets You Talking”

The Secret Life of Lele Pons

Best Work for Hunger and Poverty Relief

Audible + Newark

Imperfect Foods’ Reduced Cost Box Program

Invisible People: Changing the Story of Homelessness

No Kid Hungry Live with Busy Philipps

OpsRoofUp – a community response to hunger during COVID-19

The World’s Tallest Donation Box

Best in Public Health

“Meth. We’re on it.” The anti-drug campaign that worked.

Big Facts, Small Acts: Cover Our Community

Cover smart. Do your part. Slow the spread.

DiDi Hero

We Are the Countervirus

Your Family. Your Home. Our Healthcare Heroes. Protecting Them All.

Best in Racial Equality

AMC Networks Black History Month PSA Campaign

Brainwashed By Toons

Incompetent Cop Body-Slams Innocent Black Man

Lift Every Voice: Black History Month

Univision’s Se Habla USA – Confronting Racism in the Latino Community

While We Breathe Trailer

Best in Social Justice

#BlackLivesMatter

Bear Witness: Take Action

Brainwashed By Toons

Lift Every Voice: Black History Month

Protest + Vote = Change

Talk Boring to Me

Vegas’ Parking Lot Solution to Covid Homelessness Crisis

Best in Veteran and Service Support

AMERICAN LEGION POST 483 Community Service Skills Initiative Program

Best in Youth and Family

Keep Learning and Stay Safe Under COVID-19 Through K-Pop

Lessons of Auschwitz: VR tribute by school students

Lunch Doodles With Mo Willems!

The Pledge for Paternity Leave

What’s Love?

You Can’t Imagine the Reward

Best in Auto

Helping Healthcare Heroes – Mazda’s Essential Car Care Program

Subaru Brings the Love Promise to Life with 2019 Share the Love Event

Subaru Celebrates Pets by Establishing National Make a Dog’s Day

Subaru Drives Awareness to Keep Our National Parks Clean

Best in Business to Business

Backpacks for a Bright Future: Effectv Helps Kids in Need

Determina-Shaun: Engineering Hope

Helping Health Care Professionals Through the Pandemic

IBM + Yara: Building a Digital Farming Platform

Best Consumer Brand

Screw New – Restoring trust and desire for refurbished electronics

The Pledge for Paternity Leave

The Virtual National Forest

Best Cultural Institution

Museum’s Closure Due to Covid-19 Opens New Opportunity to Teach Holocaust History

Talking About Race

Best in Energy

BMW IconicSounds Electric

Disrupting the utility industry by differentiating and growing a VC brand through social media

Energy-Efficient Home Upgrades: Saving Money and Energy with DTE Energy

Best in Entertainment

#STARZAtHome

AMC Networks’ We’re With You PSA Campaign

Disney The Lion King Protect the Pride

Fight Forever Chemicals Campaign

Kitten Bowl VII

Best in Fashion, Beauty and Luxury

Big Yellow

Best in Financial Services

#AcceptanceMatters

Acts of Caring: Mobilizing CIT employees, customers and others to give back

Bank of America, World Economic Forum (Davos)

Color and Capital For Good: An Eastern Bank initiative dedicated to closing Boston’s racial wealth gap

DBS Sparks Season 2: Everyday Heroes for a Better World

Pathway to Financial Success in Schools

Powering Giving: Leveraging PayPal’s Platform to Address a Global Crisis

Best in Fitness and Wellness

Paramount’s Sonic The Hedgehog x UNICEF Kid Power

Planet Fitness United We Move

Virtual Solstice in Times Square

Best in Food and Beverage

“Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North America

Bacardi Limited COVID Relief for the Community & Industry

Burritos for Healthcare Heroes

Kvarøy Arctic Leads in Seafood Sustainability Standards While Supporting Hunger Relief Across the US

PepsiCo Recruits Professional Athletes & Fans to #GiveMealsGiveHope To Kids During Pandemic

The Virtual National Forest

Best in Government and Politics

#Eko4Women: International Women’s Day commemoration by the government of Lagos State, Nigeria.

Cover smart. Do your part. Slow the spread.

NYC Care: UNLOCK Access to Health Care

The World’s Tallest Donation Box

Vote.net – Make a Difference. Vote.

Winning Historic Non-Discrimination Protections Across Virginia

Best in Healthcare and Pharma

“With Love, Me” presented by Your Cancer Game Plan

An Ordinary Guy Who Did an Extraordinary Thing

Extending STAGR’s Unsurpassed Service Model With a Robust Digital Ecosystem

Spot on Nightly: A one-night-only talk show all about periods, birth control and tracking your cycle

Survivors Have Heart

The Feel Whole Challenge

Best in Hospitality and Travel

American Airlines and Stand Up to Cancer – Life’s Journeys

JetBlue Healthcare Heroes

Marriott International offers Rooms for Responders during Covid

Rachel Harrison Communications Debuts Initiative that Helps Hotels Outlast the Pandemic: Buy Now, St

Best in Live Events

“Together at Home” Instagram Concert Series

CNN Heroes

Dear Class of 2020

Women Warriors: The Voices of Change Premiere at Lincoln Center

Best in News and Media

AARP: Helping the 50+ Community Navigate Covid-19

Important, Not Important newsletter

Lessons of Auschwitz: VR tribute by school students

redfish

Start Here

The Endless Letter on Instagram Stories

Best Nonprofit Organization

“Together at Home” Instagram Concert Series

Global Goal: Unite for Our Future

Invisible People: Changing the Story of Homelessness

No Kid Hungry Live with Busy Philipps

One World: Together at Home

The Ash Globe

Best in Retail and Ecommerce

Banana Republic International Women’s Day

Grove Collaborative Commits to 100% Plastic Free Products, Pushing the CPG Industry Forward

Pantry Shop by PepsiCo

Pura Vida Bracelets for Shorty Social Good Award

The Banana Republic True Hues Collection

Best in Sports

#TheRealHeroes Project

Kick Covid FIFA 2020

Tackle Can Wait

Taking Refuge

WWE

WWE’s first-ever no makeup photo shoot

Best in STEM

Ask a Scientist: Making Science Accessible During the Pandemic

Everyone Needs Science. Science Needs Everyone.

Fast Forward Girls

Girls Get STEM, a partnership by Girl Scouts of the USA and Discovery Education

Shaping the Future of STEM

STEM Superheroes

Tech for America

Best in Technology

#BuyBlack Campaign

Accela

Determina-Shaun: Engineering Hope

Ellen’s Fearless with Ashley Graham, Presented by Total Wireless

The 2020 Call for Code Global Challenge

Vodacom eSchool – connecting learners for a better future in a time of Covid-19

Best in Television

One World: Together at Home

Best Use of Facebook

#stage13supports Asian-Owned Restaurants During the Pandemic

AARP: Helping the 50+ Community Navigate Covid-19

City of Hope and the Faces of Diabetes Innovation: Journey to a Cure

In the Know

MACI ‘Our Next Move’ Campaign

OUTLOUD: Raising Voices

THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN

Best Use of Instagram

“Together at Home” Instagram Concert Series

Chipotle’s Philanthropic Virtual Prom After Party

Girls Room

Gratitunes

Hey There, Human

The Endless Letter on Instagram Stories

Best Use of TikTok

Busting Myths and Casting Spells to tackle Covid-19

T-Mobile #TossYourCap TikTok Challenge

This is Quitting

Waste-Ed

Best Use of Twitter

Celebrating generations of Black entrepreneurs during Black History Month

Cultivate the Future of Farming

Music Moments

The Ad Council and Twitter ArtHouse: #StayHome #AloneTogether

VH1’s RuPaul’s Drag Race S12 RuVeal

Best Use of YouTube

I’m Gay – Eugene Lee Yang

Invisible People: Changing the Story of Homelessness

One World: Together at Home

Stephen Sharer Shorty Award Nomination

Best in Artificial Intelligence

AdTheorent and The Ad Council’s “Goodwill® Bring Good Home Mobile Advertising Campaign”

Eos Bioreactor

IBM + Chemonics: Global Health and Intelligent Supply Chains

MediFind – Your Guide to Finding Better Care, Faster.

Best Use of Call to Action

#BuyBlack Campaign

American Airlines & Stand Up to Cancer – Life’s Journeys

Comedy Central’s Power the Polls

Joke a Day for MDA

One World: Together at Home

Saving the California Flower Farmers

The 2020 Call for Code Global Challenge

Best Community or Employee Engagement

“Wise Friend” Lends a Helping Hand: AARP’s Social Response During the Start of the COVID-19 Pandemic

Baskin-Robbins Pint-Sized Heroes

DBS Giving Tree

KFC Feeding Our Communities

KOALAS OF NYC

Nickelodeon Community Efforts (NiCE)

Plant a Tree Day with One Tree Planted

Subaru Celebrates Pets by Establishing National Make a Dog’s Day

Best Contest or Promotion

JetBlue Healthcare Heroes

Best Data Visualization

The World’s Tallest Donation Box

Best Use of Games

Celebrity Jackbox: Games and Giving

Global Pride Crossing

Best Use of a Hashtag

#VisibleActsofKindness

Kevin Bacon’s #IStayHomeFor Campaign

Showing the World That #CovidCantStopGOOD

Best Use of Humor

Scrubhub

We Save Balls

Best Use of Images

ATLANTA’S MISSING AND MURDERED: PIECES OF ATLANTA

KOALAS OF NYC

Best Use of Music and Dance

Brainwashed By Toons

Keep Learning and Stay Safe Under Covid-19 Through K-Pop

Living Lyrics: An Experiential Art Installation

Music Moments

Seize the Awkward: “Whatever Gets You Talking”

Best Organic Promotion

Donor Hero Moment of Silence

Lifting Black Voices UK

Best Use of a Podcast

AARP’s The Perfect Scam Podcast

Coronavirus: Fact vs. Fiction (CNN)

HBO Insecure “InsecuriTEA” Podcast

Important, Not Important podcast

Red, Blue, and Brady: Racial Justice and Gun Violence Podcast Series

True Stories of Good People

Public Service Announcement

“Drink Responsibly. #SexResponsibly” from Absolut and Pernod Ricard North America

AMC Networks’ We’re With You PSA Campaign

Contagion PSA

Juneteenth / The Loud House PSA

Juneteenth Instagram Story

Tackle Can Wait

THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN

Best Real-Time Response

Built By Girls exec shares about how we can support women from afar

COVID-19 Solidarity Response Fund for WHO, powered by UN Foundation

Hey There, Human

KOALAS OF NYC

Ogden’s Own #SupportLocal Campaign

One World: Together at Home

The World’s Tallest Donation Box

Best Use of Storytelling

Avatars Inc

Fighting Covid on the Farm

Fortify Rights/Doha Debates Rohingya Instagram Fellows

Goalcast best in storytelling

Lessons of Auschwitz: VR tribute by school students

Music Moments

The Endless Letter on Instagram Stories

The Unified Generation

Best Use of User-Generated Content

#TeamLA Social Impact Campaign

Coping with Covid-19

ER Nurse Films Losing Battle With Covid-19

Showing the World That #CovidCantStopGOOD

The Virtual National Forest

World Bank Group – #YouthOnCovid19 Campaign

Best Use of Video

Lessons of Auschwitz: VR tribute by school students

LinkedIn Changemakers launch video series, by Brands2Life

MTV Teen Code on Mental Health

Music Moments

Spot on Nightly: A one-night-only talk show all about periods, birth control, & tracking your cycle

Tackle Can Wait

Best Business-to-Business Partnership

Backpacks for a Bright Future: Effectv Helps Kids in Need

Hunger: Not Impossible in partnership with Salesforce and Postmates

IBM + Chemonics: Global Health and Intelligent Supply Chains

Your Family. Your Home. Our Healthcare Heroes. Protecting Them All.

Best Business-NGO Partnership

“Drink Responsibly. #SexResponsibly” from Absolut, Pernod Ricard USA and RAINN

Disney The Lion King Protect the Pride

GroundTruth and No Kid Hungry partner to drive over 11k visits to meal distribution sites for COVID19

HARMAN and 1,000 Dreams Fund Support Women in STEM

Teens for Jeans

The Other Bar

Best Corporate-Community Partnership

Empowering Seniors with DBS Digital Banking

Gratitude

Nickelodeon Community Efforts (NiCE)

POSB Jolly: Fostering Inclusiveness for Singapore’s Migrant Worker Community

STEM Careers Coalition from Discovery Education

Subway elevates communities for Hunger Action Month

Best Influencer and Celebrity Partnership

#TheRealHeroes Project

Back the Front Line | Mount Sinai Strong

Celebrity Jackbox: Games and Giving

Chipotle’s Philanthropic Virtual Prom After Party

Gratitunes

Hey There, Human

Kevin Bacon’s #IStayHomeFor Campaign

T-Mobile #TossYourCap TikTok Challenge

YouTube Creators for Change on Girls’ Education with Michelle Obama

Best Media Partnership

AMC Networks’ We’re With You PSA Campaign

Fight Forever Chemicals Campaign

HBO Insecure S4 Genius Partnership

MTV’s 2020 Prom Challenge

THE AD COUNCIL & THE ALZHEIMER’S ASSOCIATION: LISTENLINE FACEBOOK CAMPAIGN

The Endless Letter on Instagram Stories

Welcome to Chechnya x them. interactive article

Best Use of Animations

Akima’s Iñupiaq Shareholders

Mindfull

Teaching Is Powerful

War: Kids’ Drawings in VR animation

Best Use of Augmented Reality

Still Here Audio and AR

Best Use of Comedy

Comedy Central’s Pollwrkr App

Joke a Day for MDA

The J.J. Bot

We Save Balls

Best Documentary Short

A Piece of Me

Africatown

Ktown for All Helping Homeless People in Los Angeles’s Koreatown

Lessons of Auschwitz: VR tribute by school students

redfish

Tending to the Wounds of Homelessness During the Coronavirus Pandemic

Best Use of Live Streaming Video

“Together at Home” Instagram Concert Series

Celebrity Jackbox: Games & Giving

I May Destroy You

Museum’s Closure Due to Covid-19 Opens New Opportunity to Teach Holocaust History

Twitch Stream Aid

Verizon – PayItForwardLIVE

Best Video Series

“Together at Home” Instagram Concert Series

Good People

Gratitude

In the Know: Futurists

Justin Bieber: Seasons

LinkedIn Changemakers launch video series, by Brands2Life

VH1’s Black Girl Beauty

Best in Virtual Reality

Lessons of Auschwitz: VR tribute by school students

Still Here

War: Kids’ Drawings in VR animation

 

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