Press

October 6 2020

Vox Media, Productsup and Zephr join this year’s Digiday Technology Awards nominees

BY Digiday

This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. 

This year’s short-listed nominees firmly demonstrated that technology companies and their media clients are two sides of the same coin — each responsible for enabling content, advertising and e-commerce to flourish across the digital ecosystem. 

In a year dominated by a wholly unexpected global pandemic, e-commerce solutions are heavily represented on this year’s list. As shoppers shifted to virtual shopping carts, companies deployed ingenious machine-learning and audience-segmentation solutions — honed across months of testing — to guide their brand partners through unprecedented challenges.

Vox Media helped publishers and advertisers achieve scale and safety

Privacy and brand safety fears have been making advertisers far more selective in their investments. Meanwhile, global crises have shrunk brand’s revenue — and their ad budgets. For publishers, the results aren’t necessarily fatal, but to survive they’ll need to stand out in the crowd. Only with a truly premium, scalable and brand-safe experience can these stakeholders hope to get advertisers on board.

Enter Concert, Vox Media’s premium publisher marketplace. Nominated for Best Monetization Platform for Publishers, Concert presents advertisers with a brand-safe publisher landscape that reaches more than 85 percent of U.S. digital audiences. Concert’s curated publisher list, made up exclusively of premium national and local properties, offered brands a simple mechanism for reaching audiences safely — and at scale.

Productsup enabled brands and retailers to reclaim control in a chaotic year

As the pandemic forced shoppers indoors and brick-and-mortar sales plummeted, e-commerce became the essential lifeline for brands and retailers. But achieving sudden mastery of e-commerce technology proved a daunting task for some businesses. 

Productsup — nominated for Best E-commerce Technology — filled the gaps in companies’ online-shopping tech stacks, enabling them to integrate with marketplaces around the globe, create personalized product feeds for customers and seamlessly standardize product data across all vendors and data providers. Productsup helped brands and retailers conquer the technological complexity of e-commerce — right when they needed to most.

Zephr made the subscription economy personal

When customers find paywalls or platform logins overly difficult, publishers lose business. Zephr, nominated this year for Best Subscription Platform, helped media companies navigate a technically complex and massively high-stakes revenue stream in 2020. 

Foregrounding flexibility, security, speed and intuitive user experiences — providing everything from paywalls to identity management tools — Zephr ensured that publishers and customers alike could approach the subscription economy with maximum ease.

The user experience was central to the winning tech

In the above highlights, and in the short-listed content below, nominees demonstrated a commitment to optimizing both the user and business-side experience. By granting companies the tools to swiftly, easily and intuitively interact with consumers, this year’s technology leaders not only made life easier for publishers and brands — they helped craft a phenomenal user experience as well.

Here’s the shortlist of this year’s nominees:

Best Video Marketing and Advertising Platform

KERV Interactive

Pixability – PixabilityONE

Magnite

Samsung Ads

Roku – OneView

Playground XYZ

Best Buy-Side Programmatic Platform

DeepIntent – MarketMatch

Cognitiv – NeuralMind™

Xandr – Invest

Verizon Media -Verizon Media DSP

Liftoff

Smadex

Best Sell-Side Programmatic Platform

InMobi – InMobi for Publishers

MoPub

Pandora

Publica

Xandr – Xandr Monetize

SpotX

Best Native Advertising Platform

Nativo and ddm marketing + communications – Nativo Self-Service

Mirriad

InMarket – GeoLink

Best Personalization and A/B Testing Platform

Klaviyo

Webeo

IBM Watson Advertising – IBM Advertising Accelerator with Watson

Tiger Pistol

Contobox

Leanplum

Best Monetization Platform for Publishers

PubMatic

AdsWizz

Insticator

Zephr

Vox Media – Concert

Playwire – RAMP

Best Subscription Platform

Omeda

Piano

Subtext

Zuora

Flip-Pay

Zephr

Best Affiliate Marketing Platform

Awin

Partnerize

Pepperjam

RedTrack.io

StackCommerce

Impact – Partnership Cloud

Best E-Commerce Technology

Productsup

Vertebrae

KERV Interactive

Contobox

Velocidi

Namogoo

Best In-Store Technology

Shopify – POS

InMarket – Moments

Soundtrack Your Brand

HYPERVSN

Cooler Screens

Best Location Platform

Reveal Mobile – VISIT Local

S4M– Fusio

Ericsson Emodo

MomentFeed

InMarket – GeoLink

GroundTruth

Best Customer Data Platform

Contobox

Amperity

BlueConic

Velocidi

Klaviyo

Best Data Management Platform

Looker

Valassis – Illumis™

iClick Interactive Asia Group Limited – iAudience

Lotame – Panorama

Adobe – Adobe Audience Manager

Piano

Best Content Marketing Platform

Cloudinary

Knotch

True Anthem

inPowered

Popular Pays

Best Content Management System

Brightspot

Dotdash

Adobe – Adobe Experience Manager

Quintype – Bold CMS

Best CRM Platform

Toast, Inc. – POS

Gladly

Klaviyo

Punchh

Best Influencer Marketing Platform

Tagger Media

Whalar

HypeAuditor

Quotient

ShopStyle Collective

True Influence

Best Mobile Marketing Platform

InMobi

AdTheorent

Attentive

iconectiv – TruReach Deliver Aerialink

Bigabid

Playground XYZ

Best Social Marketing Platform

Sidecar

Smartly.io

Microsoft – On-Demand Digital Marketing

Tiger Pistol

True Anthem

Best Marketing Automation Platform

True Anthem

Impact – Partnership Cloud

ActiveCampaign

Klaviyo

Vendasta

Selligent Marketing Cloud

Best Marketing Analytics Platform

Lead Forensics

Thunderhead

Incites

True Influence

White Ops

Qualtrics – BrandXM

Best Attribution Tool

Simpli.fi

CallRail

Measured

Digital Remedy – Flip

PulsePoint – HCP365

Best Sales Automation Tool

6sense

Groove

Operative Media – AOS

Web Insights

YATCO

ringDNA

 


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