Vertical Solutions: Pharma

AdTheorent Health specializes in delivering privacy-forward and brand safe machine learning solutions for healthcare brands, driving brand-specified business outcomes at scale.

Healthcare brands turn to
Adtheorent Health to drive performance

  • Performance-First Machine Learning (ML) Modeling

    Identify interested consumers without relying on sensitive personal information

    Use ML models to drive performance throughout the patient journey; deliver full-funnel campaigns to promote awareness and drive lower-funnel conversions

    Extend beyond endemic health properties to identify new consumers at scale

  • Compliance and Privacy-First Approach

    AdTheorent’s compliance processes support strict healthcare industry requirements

    AdTheorent ML models do not use or need sensitive personal data

    AdTheorent's targeting and modeling adhere to NAI Code best practices, GDPR, CCPA, and other applicable privacy standards

  • Dedicated Team of Healthcare Experts

    Audience and inventory partner managers ensure availability of niche audiences and unique reporting capabilities

    Award-wining campaign optimizers and ad ops specialists drive successful campaigns by leveraging ML and platform tools for ongoing optimization

    Data scientists and analysts build custom ML models, deployed into the AdTheorent platform for automated execution

AdTheorent Health offers performance-focused healthcare solutions for every need, including Direct-to-Consumer, HEALTHCARE PRACTITIONER, AND HOSPITAL & CLINIC CAMPAIGNS

  • Predictive Targeting

  • Audience and Geo-Targeting

  • Campaign Measurement

  • ML-Powered Creative

Proven Performance


healthcare brand campaigns in 2020


year-over-year growth