Press

February 5 2019

AdTheorent Wins 2019 BIG Innovation Award For ‘Relationship Targeting’ Capability

BY AdTheorent

New York, NY – Feb. 5, 2019 – AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, today announced that it has been named a winner in the 2019 BIG Innovation Awards presented by the Business Intelligence Group.  AdTheorent is being honored for its Relationship Targeting, powered by its Relationship Graph. 

AdTheorent’s Relationship Targeting leverages real-world connections (family members, friends, work associates), to drive ad engagement by identified target consumers.  It is common knowledge that most purchasing or commercial decisions are affected by word-of-mouth and peer-group/family influences.  According to one study, a brand recommendation from a trusted friend is 50-times more likely to trigger a purchase.*  AdTheorent’s Relationship Targeting was conceived on this premise, powered by AdTheorent’s Relationship Graph which identifies affiliations among 1.3 trillion real-world connections. Unlike other “graphs” or influencer marketing solutions which generally map social media connections, AdTheorent identifies real-world relationships beyond the limited context of social media and without requiring or using the actual identity of any individual person.

“AdTheorent uses machine learning to identify real-world relationships among otherwise disparate digital users, in a manner that does not use or exploit any individual user’s actual identity, and those insights help brands educate and influence their target consumers,” said Jim Lawson, CEO of AdTheorent.  Our technology delivers measurable, real-world results for advertisers and we are honored to be recognized with a BIG Innovation Award.”

“This year’s winners show just how deep a role innovation plays in nearly every aspect of business,” said Maria Jimenez, chief operating officer of the Business Intelligence Group. “We are thrilled to be honoring AdTheorent as they are leading by example and making real progress on improving the daily lives of so many.”

Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions.

About AdTheorent®

AdTheorent uses advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers.  AdTheorent’s industry-leading machine learning platform powers its predictive targeting, geo-intelligence, proprietary relationship graph and in-house creative capability, Studio A\T.  This product suite allows advertisers to identify the most qualified individuals coupled with the optimal creative experience to drive campaign performance and deliver on advertiser KPIs at scale. 

In the last year, AdTheorent’s solutions have been recognized with numerous awards, including: “Best AI-Based Advertising Solution” (AI Breakthrough Awards), “Most Innovative Product” (B.I.G. Innovation Awards), “Most Innovative Platform” (DMA Innovation Award), as well as Frost & Sullivan’s “Digital Advertising Leadership Award” and Deloitte’s Technology “Fast 500.”  AdTheorent is headquartered in New York, with twelve office across the United States and Canada.  For more information, visit adtheorent.com.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

 

*Source: McKinsey & Company, "A New Way to Measure Word of Mouth Marketing," April, 2010

 

 


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