` AdTheorent
AdTheorent has been acquired by Cadent
The newly combined company is an ID-independent omnichannel audience activation and performance platform for advertisers.
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MACHINE LEARNING
SOLUTIONS FOR ADVERTISING
AdTheorent uses machine learning and
data science to deliver real-world value
for advertisers and marketers.
SEE HOW
ML Solutions
Custom machine learning
solutions built for your brand – delivering the Intelligent Impression®

Predictive Targeting

Engage individuals with the highest likelihood
of taking a desired action.

Geo-Intelligence

Go beyond standard geo-targeting tactics
with machine learning-powered location.

Cross-Environment Map

Harness the power of real-world
and digital connections.

Studio A\T

Combine art and technology with our in-house creative technologists to drive results.
Get Started

Vertical
Solutions

Deliver real-world campaign outcomes with ML solutions built for your industry.
Auto
Dining
Health
Finance & Insurance
Retail
Auto
Dining
Pharma
Finance & Insurance
Retail

Privacy-Forward Approach

AdTheorent’s machine learning is not reliant on cookies or one-to-one advertising.
AdTheorent’s platform and ML-based targeting provide privacy advantages without sacrificing performance.

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Industry Awards

Machine learning innovation in advertising since 2012
AdTheorent Named Leader in the 2024 SPARK Matrix for AdTech Platforms
MMA SMARTIES X Global: AdTheorent Named Enabling Technology Company of the Year
MMA SMARTIES X Global: Best Programmatic Ad Campaign
MMA SMARTIES X Global: Best Use of Contextual Targeting
MMA SMARTIES X Global: Best Programmatic Campaign
MMA SMARTIES X Global: Best Instant Impact/Promotion Campaign
Frost & Sullivan’s Frost Radar™: Leader, Demand-Side Platforms
2024 B.I.G. Artificial Intelligence Excellence Award: AdTheorent Predictive Audiences, Built by ABi™
2023 Best Buy-Side Programmatic Platform
2023 North American Product Leadership Award
MMA Smarties: Geo-Targeting Campaign
MMA Smarties: Cross-Platform Campaign
2023 Martech Breakthrough Award: Programmatic Marketing Innovation
2022 AdExchanger Top 50 Programmatic Power Player
2022 AI Breakthrough Award: 5th Consecutive Win
2022 B.I.G. Innovation Award: Privacy-Forward Machine Learning Platform
Best Places to Work: 2021; 8th Consecutive Year
2021 AI Breakthrough Award: Best AI-Based Solution for Advertising
2021 BIG Innovation Award: Full-Funnel Predictive Targeting Capabilities
Goodwill "Bring Good Home" Mobile Advertising Campaign: Social Impact / Not For Profit
JBS AdapTable Meals 2020 Mobile Advertising Campaign: Location-Based Services or Targeting
Goodwill "Bring Good Home" Mobile Advertising Campaign: Lead Generation/Direct Response/Conversions
Goodwill "Bring Good Home" Mobile Advertising Campaign: Innovation
2020 Shorty Social Good Awards Finalist: Best Mobile Campaign and Best AI Campaign
2020 Digiday Technology Award Finalist: Best Mobile Marketing Platform
Best Places to Work: 2020 #4 Best Large Company; 7th Consecutive Year
2020 MarTech Breakthrough Award: Best Overall Mobile Marketing Solution
2020 Frost & Sullivan Digital Advertising Leadership Award
2020 AI Breakthrough Award: Best AI-Based Solution for Advertising
The Drum Digital Advertising Awards 2020: Best Ad Ops Team
2020 Product Innovation Award: Cost Per Incremental Visit Model
2019 Best Places to Work
2019 Best AI-Based Solution for Advertising
2019 Digital Advertising Growth Leadership Award
2019 Product Innovation Award, Relationship Targeting
2018 Best Company Culture
2018 Best Places to Work, #3 Large Company
2018 Best Location Based Targeting Campaign, Bronze
2018 Best AI-Based Solution for Advertising
2018 Fastest Growing Companies Award
2018 Digital Advertising Growth Leadership Award

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    New York NY 10013

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