SOLUTIONS

SOLUTIONS

Custom machine learning solutions: built for your brand.

PREDICTIVE TARGETING

Drive performance and identify new consumers

AdTheorent builds custom machine learning models using historic and real-time data to predict future actions for every campaign.

AdTheorent’s predictive platform learns who will convert and the parameters that drive performance.

Predictive solutions:

PREDICTIVE TARGETING

Allow the machine learning service to find consumers with the highest likelihood of converting.

PREDICTIVE AUDIENCES

Define the audience parameters and let the machine learning service identify consumers within that audience who are most likely to convert.

GEO-INTELLIGENCE

Combine the power of predictive targeting with location

Reach consumers who are present at or have been to a location and have the highest probability of making a meaningful interaction.

Geo-intelligence solutions:

GEO-FENCING

Eliminate traditionally wasteful geotargeting by identifying consumers who are within a predetermined geofence and only messaging those with the highest probability of taking a desired action.

GEO-RETARGETING

Identify consumers who have visited predetermined locations and only message those with the highest probability of converting.

COST PER INCREMENTAL VISIT

Drive new visits to a given location, verified by a third party.

RELATIONSHIP GRAPH

Map real-world human connections

AdTheorent categorizes your audience’s relationships to perform advanced targeting which harnesses the power of influential connections.

Activating the Relationship Graph:

ACTIVATE BRAND LOYALISTS

Amplify your message to your core consumer’s social groups.

LEVERAGE GROUP INFLUENCE

Message your core consumer’s social group to influence the core consumer’s mindset or behavior.

MESSAGE THE HOUSEHOLD

Influence household decisions by targeting a message to the entire family.

STUDIO A\T

Art & Technology

Machine learning technology is embedded within all creative delivered through the AdTheorent platform.

AdTheorent’s in-house creative technologists support brands from ideation to design, through production and launch.

Studio A\T capabilities:

MACHINE LEARNING SELECTION

Predict the most effective creative for each consumer.

DYNAMIC ATTRIBUTES

Elements within the creative unit are served dynamically based on real-time environmental data.

ADVANCED PREDICTIVE CREATIVE

Deliver personalized experiences with unique creative units designed for each consumer.

How it works:

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