SOLUTIONS
PREDICTIVE TARGETING
Drive performance and identify new consumers
AdTheorent builds custom machine learning models using historic and real-time data to predict future actions for every campaign.
AdTheorent’s predictive platform learns who will convert and the parameters that drive performance.
PREDICTIVE SOLUTIONS:
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Predictive Targeting
Allow machine learning to find consumers with the highest likelihood of converting.
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Predictive Targeting with Real-Time Signals
Add a layer of human oversight as a complement to machine learning to analyze key demographic and psychographic model attributes most likely to drive successful campaign outcomes.
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Predictive Audiences
Define the audience parameters and let machine learning identify consumers within that audience who are most likely to convert.
GEO-INTELLIGENCE
Combine the power of predictive targeting with location
Reach consumers who are present at or have been to a location and have the highest probability of making a meaningful interaction.
GEO-INTELLIGENCE SOLUTIONS:
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Geo-Fencing
Eliminate traditionally wasteful geotargeting by identifying consumers who are within a predetermined geofence and only messaging those with the highest probability of taking a desired action.
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Geo-Retargeting
Identify consumers who have visited predetermined locations and only message those with the highest probability of converting.
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Cost Per Incremental Visit
Drive new visits to a given location, verified by a third party.
Cross- Environment Map
Maps real-world and digital connections
AdTheorent’s Cross-Environment Map is designed to offer variations in cross-device, relationship, and visitation targeting by identifying connections between devices and locations.
ACTIVATING THE CROSS-ENVIRONMENT MAP:
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Cross-Device Mapping
Message your audience across multiple devices.
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Household Match
Amplify your campaign message by activating all devices connected to a household.
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Relationship Targeting
Target your audience and boost campaign reach to their friends and family.
STUDIO A\T
Art & Technology
Machine learning technology is embedded within all creative delivered through the AdTheorent platform.
AdTheorent’s in-house creative technologists support brands from ideation to design, through production and launch.
STUDIO A\T CAPABILITIES:
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Machine Learning Selection
Predict the most effective creative for each consumer.
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Dynamic Attribute
Elements within the creative unit are served dynamically based on real-time environmental data.
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Advanced Predictive Creative
Deliver personalized experiences with unique creative units designed for each consumer.
HOW IT WORKS:
VIEW GALLERY
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All rights reserved.
AdTheorent is a member of the ANA, IAB, MMA and DAA.
AdTheorent is TAG Certified Against Fraud.
