SOLUTIONS

Predictive Targeting

Identify and reach consumers most likely to convert

AdTheorent builds custom machine learning models using historic and real-time data to predict future actions for every campaign.

AdTheorent’s predictive platform learns who will convert and identifies the parameters driving performance.

PREDICTIVE SOLUTIONS:

  • Predictive Targeting

    Allow machine learning to find consumers with the highest likelihood of converting.

  • Predictive Targeting with Real-Time Signals

    Add a layer of human oversight as a complement to machine learning to analyze key demographic and psychographic model attributes most likely to drive successful campaign outcomes.

  • Predictive Audiences

    Define the audience parameters and let machine learning identify consumers within that audience who are most likely to convert.

Geo-Intelligence

Combine the power of predictive targeting with location

Reach consumers who are currently at, or have recently been to, a location and have the highest probability of taking a desired action.

GEO-INTELLIGENCE SOLUTIONS:

  • Point of Interest Database

    Utilize our database of more than 14 million consumer-focused points of interest and access more than 19,000 business categories to reach your customers at scale.

  • Geo-Fencing and Geo-Retargeting

    Eliminate traditionally wasteful geotargeting by identifying consumers who are within a predetermined geo-fence, or have been to a location in the past, and only message those with the highest probability of taking a desired action.

  • Cost Per Incremental Visit and Cost Per Visit

    Drive new visits to a given location, verified by a third party.

Cross-Environment Map

Maps real-world and digital connections

AdTheorent uses contextual and other privacy-friendly signals to offer cross-device, relationship, and visitation targeting by identifying connections between devices and locations.

ACTIVATING THE CROSS-ENVIRONMENT MAP:

  • Cross-Device Mapping

    Message your audience across multiple devices.

  • Household Match

    Amplify your campaign message by activating all devices connected to a household.

  • Relationship Targeting

    Target your audience and boost campaign reach to their friends and family.

STUDIO A\T

Art & Technology

Machine learning technology is embedded within all creative delivered through the AdTheorent platform.

AdTheorent’s in-house creative technologists support brands from ideation to design, through production
and launch.

STUDIO A\T CAPABILITIES:

  • Machine Learning Selection

    Predict the most effective creative for each consumer.

  • Dynamic Attribute

    Elements within the creative unit are served dynamically based on real-time environmental data.

  • Advanced Predictive Creative

    Deliver personalized experiences with unique creative units designed for each consumer.