The newly combined company is an ID-independent omnichannel
audience activation and performance platform for advertisers.
Direct Access gives brand and agency users
access to the A\T Platform, for the
first time
ever, with a level of service not typically
provided by self-service solutions
A\T PLATFORM
Since 2011, AdTheorent’s advanced machine learning and media buying platform has delivered measurable real-world value for top advertisers. Built for performance, the A\T Platform leverages machine learning technology to optimize KPI performance, delivery, and costs.
Data Science as a Service
Data scientists build, deploy into Platform, and evaluate custom campaign models daily, complementing network-wide models
Client Services
Dedicated account managers consult on campaign setup & execution
Campaign Optimization
Experienced traders advise on campaign strategies and optimization
Designed for ease of use
Developed from the ground up - by traders, for traders - the A\T Platform automates tasks and workflows, allowing teams to manage campaigns with ease and efficiency.
- Automated ML model creation & updates
- \
- Efficiency and outcome-based models
- \
- Price & performance optimizers
- \
- Centralized cost management
- \
- Real-time pacing analysis
COMPREHENSIVE TARGETING SUITE
Built from a mobile-first perspective, the omni-channel A\T Platform has evolved over time to meet advertiser needs in an evolving industry.
Targeting available:
- \ Predictive Targeting
- \
- \ Geo-Intelligence Suite
- \ Multiple DMP Integrations
- \
- \ Contextual Targeting
- \ Signal Targeting
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- \ Demographic Targeting
- \ Retargeting
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- \ 50+ Third-Party Audience Partners
ADVANCED GEO-INTELLIGENCE
ADVANCED GEO-INTELLIGENCE
Activate precise geographic information,
for location-based targeting.
The A\T point of interest database provides
a diverse set of consumer-focused retail and
service businesses, leisure and geographic
features and landmarks all available for
targeting within the platform.
Geo-Intelligence Features:
- \Geo-Fencing
- \
- \Geo-Retargeting
- \
- \A\T Point of Interest Database
Industry Awards
New York City
330 Hudson Street, 13th Floor
New York NY 10013
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All rights reserved.
AdTheorent is a member of the ANA, IAB, MMA and DAA.
AdTheorent is TAG Certified Against Fraud.
