Direct Access gives brand and agency users
access to the A\T Platform, for the first time
ever, with a level of service not typically
provided by self-service solutions

A\T PLATFORM

Since 2011, AdTheorent’s advanced machine learning and media buying platform has delivered measurable real-world value for top advertisers. Built for performance, the A\T Platform leverages machine learning technology to optimize KPI performance, delivery, and costs.

Data Science as a Service

Data scientists build, deploy into Platform, and evaluate custom campaign
models daily, complementing
network-wide models

Client Services

Dedicated account managers
consult on campaign setup
& execution

Campaign Optimization

Experienced traders advise
on campaign strategies
and optimization

Designed for ease of use

Developed from the ground up - by traders, for traders - the A\T Platform automates tasks and workflows, allowing teams to manage campaigns with ease and efficiency.

Automated ML model creation & updates
\
Efficiency and outcome-based models
\
Price & performance optimizers
\
Centralized cost management
\
Real-time pacing analysis

COMPREHENSIVE TARGETING SUITE

Built from a mobile-first perspective, the
omni-channel A\T Platform has evolved over time to
meet advertiser needs in an evolving industry.

Targeting available:

\ Predictive Targeting
\
\ Geo-Intelligence Suite
\ Multiple DMP Integrations
\
\ Contextual Targeting

\ Signal Targeting
\
\ Demographic Targeting
\ Retargeting
\
\ 50+ Third-Party Audience Partners

ADVANCED GEO-INTELLIGENCE

Activate precise geographic information,
for location-based targeting.

The A\T point of interest database provides
a diverse set of consumer-focused retail and
service businesses, leisure and geographic
features and landmarks all available for
targeting within the platform.