As many cookie reliant/retargeting focused competitors increasingly struggle to adapt to a post-cookie world, AdTheorent is well positioned to cement its position as a trusted market leader already operating with privacy-forward solutions.
AdTheorent’s platform and ML-based targeting provide privacy advantages without sacrificing performance
ML-based predictive advertising which relies on statistical models using only non-sensitive data; not reliant on 1:1 advertising and cookie-based retargeting
Privacy-forward solutions which benefit regulated industries including Pharma, Financial Services and more
ML models which identify data signals that correlate with conversions such as attributes related to creative, publication and keywords, device and context
A consultative approach to privacy which drives customer loyalty and retention