AdTheorent's
Privacy-Forward
Approach

As many cookie reliant/retargeting focused competitors increasingly struggle to adapt to a post-cookie world, AdTheorent is well positioned to cement its position as a trusted market leader already operating with privacy-forward solutions.

ADTHEORENT’S MACHINE LEARNING ADVANTAGE FOR BRANDS

AdTheorent’s platform and ML-based targeting provide privacy advantages without sacrificing performance

ML-based predictive advertising which relies on statistical models using only non-sensitive data; not reliant on 1:1 advertising and cookie-based retargeting

Privacy-forward solutions which benefit regulated industries including Pharma, Financial Services and more

ML models which identify data signals that correlate with conversions such as attributes related to creative, publication and keywords, device and context

A consultative approach to privacy which drives customer loyalty and retention