The global fast food market is growing at a compound annual growth rate of 4.2% and is expected to be worth more than $690 billion by 2022. As competition in the dining industry continues to heat up, it has never been more important for QSR and FCR brands to gain consumer walletshare. It is crucial for dining marketers to reach consumers in meaningful and relevant ways with offerings, products and messaging that resonate.
IN ADTHEORENT’S PROPRIETARY RESEARCH REPORT, we explore consumer trends related to Quick Service and Fast Casual Restaurants that marketers can use to inform messaging, interaction and personalization strategies.
Drivers for Restaurant Visitation
The Role of Mobile and App Usage
Ordering and Payment Preferences
Attitudes towards AI