Success Stories

February 19 2019

Norwegian Air: Driving Real-World Actions with Machine Learning-Powered Digital Advertising

Advertiser Objective:

Norwegian Air partnered with AdTheorent to drive new ticket bookings via Norwegian.com.  The airline was also looking to raise awareness in key markets about the "World's Best Long-Haul, Low-Cost Airline" brand campaign.

AdTheorent Solution:

AdTheorent developed custom machine learning models to target consumers within Norwegian’s key markets who were deemed most likely to complete a booking.  Leveraging impression-level conversion information, AdTheorent's data science team used real-time feedback to optimize campaign delivery.


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